M&Co selects K3 Retail CRM tool to drive customer loyalty

Scottish Retailer of the Year gets closer to its customers with K3 Retail

M&Co, one of the largest privately-owned fashion retailers in the UK and recently named Scottish Retailer of the Year, has selected K3 Retail, the UK's leading provider of retail solutions based on Microsoft technology, to provide it with a new CRM solution to help it understand its customers better.

The retailer, with nearly 300 stores nationwide, is implementing K3 Retail's CRM tool in time for the launch of its Customer Loyalty Card and needed a system in place to ensure it can capture customer data. 

Bryce Howie, IT & Logistics Director at M&Co, said, "We have outgrown our existing system and needed the technology in place ready for our loyalty card launch next year.  We needed a solution that was easy to integrate and provided us with the ability to improve our knowledge of our customers and their preferences."

Howie continued, "Customer demographics and buying patterns are not easy to keep track of.  By implementing K3 Retail's CRM solution we will be able to gather and collate this data, and use the information to target our customers with promotions tailored to meet their needs and to provide styles and products that are aligned to their wants and aspirations, reinforcing our brand and our relationship with our customers."

John Little, Sales Director at K3 Retail, said, "We will be working closely with M&Co to help develop their loyalty scheme on the CRM platform and integrate it with its existing systems, allowing the business to manage its marketing campaigns and customer service processes better."

About M&Co

Established in 1834 and now one of the largest privately-owned fashion retailers in the UK, Mackays has been selling quality clothing for more than 50 years. With a retail portfolio of nearly 300 stores nationwide and an exciting online presence, the M&Co. ladieswear label has been a hit from the outset, and our re-branded, re-modelled stores reflect our commitment to offering customers a contemporary shopping environment with quality, fashion-focused products. With new logos and attractive, modern surroundings, we've taken the fashionability of the M&Co. brand and spread it right across the company.  
 
www.mandco.com

About K3 Retail
K3 Retail deliver multi channel solutions that enable retailers to create joined up shopping experiences for their customers whether they choose to buy on-line, direct or in-store.
 
18 years experience delivering award winning solutions, to more than 100 internationally recognised retail brands, has helped our experienced team of retail consultants develop the most complete range of multi channel retail solutions available to Microsoft Dynamics AX or NAV users. As a Microsoft Gold Certified Partner, member of Microsoft's Partner Advisory Council for Retail, invited member of Microsoft's Inner Circle and Presidents Club, we offer a clearly defined roadmap and proven products backed up by Microsoft's $2billion investment in the Dynamics platform.
 
Our ability to translate thought leadership and multi channel experience into innovative and effective retail solutions has benefited customers including: Agent Provocateur, American Golf, Beales Department Stores, Booths Supermarkets, Carpetright, Clinton Cards, Dobbies Garden Centres, Dreams, Gamestation, GameStop, Give, Jigsaw, Kiddicare, Ryman's, Smyths Toys, SpaceNK, and The White Company.
 
www.theretailpeople.com

Laura Grocott
PR Contact
Fieldworks
Tel: 01435 873080
laura@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk