Retail and Business Solutions Division  

K3 delivers a true multi-channel solution to The White Company

Didcot, 11th January 2008, The White Company, the leading multi-channel luxury home accessories retailer has commissioned K3, the UK's largest provider of Microsoft Dynamics to implement their retail solution. This integrated multi-channel retail solution from K3 will meet The White Company's growing needs for accurate, timely information from users at head office, mail order, website and retail stores by using the same technology across the whole business.

Ian Rogers, Operations Director at The White Company said "The White Company has been growing successfully over the years. To ensure that this growth continues, one of the key enablers is a more sophisticated and integrated IT system. We wanted a solution that would provide the tools and automation needed to enable our employees to be more productive, allowing us to understand our customers changing needs and exceed their expectations with excellent customer service based upon a single source of information".

The White Company wanted a common technology platform from a single vendor with an excellent retail pedigree that was big enough to support their growth plans. Ideally they wanted to find a partner that could offer a stable, scalable and upgradeable application in which they had a significant R&D investment. The availability of skills in the market to support the solution was very important.

Rogers explained, "We have chosen K3 as our implementation partner because they demonstrated that they understood our needs and vision. They worked closely with us to design creative solutions and have an excellent and proven knowledge of the Microsoft Dynamics Solution. K3 will deliver, in partnership with us, a full end to end integrated solution that will be one of the key enablers to deliver our business plan."

The White Company looked at the vendor market, and realised that there are lots of businesses offering mail order software, retail software, CRM and e-commerce solutions, but very few that could offer the total solution on a single technology platform.

The solution includes:
K3 Dynamics retail solution for product development, core merchandising, and finance. Multi Channel EPOS in the stores allowing for customer capture and service, pay and take and mail order. A new visual and easy to use call centre application providing the operators with all the sales and service from one system, The solution also includes tools for customer segmentation, email marketing and web analytics, an RF based warehouse with enhanced functionality for home shopping, an extended BI solution to include multi channel customer centric analysis, an advanced e-commerce solution allowing customers many cross channel features and a queue busting solution based upon BPAD mobile devices in the stores.

Steven Hampson, Business Development Director, K3 said, "At K3 we are very excited about this collaboration agreement with The White Company, we believe that we are the only company in the UK that can offer a true multi-channel solution on a single technology platform for the midsized retailer".

About The White Company
The White Company is one of the UK's fastest growing multi-channel retail companies, with 19 retail stores and concessions in the UK and two franchises in Dubai and successful website and mail order operations.

Founded in 1994, The White Company specialises in supplying a wide range of stylish home accessories and clothing, principally in white.

The company that began life as a 12 page mail-order brochure and celebrated its 10th year in 2004 has become one of the UK's fastest growing multi-channel retailers. With over 625,000 customers, it produces ten brochures a year, operates a highly successful website and fantastic retail stores.
http://www.thewhitecompany.com/

About K3
As the UK's largest provider of Microsoft Dynamics, K3 provides business software solutions for the retail sector, built around the complete Microsoft technology stack.

As a Gold Level Partner, and with 25 years of experience, K3's implementations employ a structured approach that focuses on delivering unique competitive advantages within an agreed performance structure.

Clients that have enjoyed the benefits of a K3 software solution include, Adidas, Alliance Pharmacy, American Golf, Booths Supermarkets, Carpetright, Dobbies Garden Centres, Dreams, Gamestation, Gamestop, Lakeland, Leekes, National Gallery Company, Pearsons, Rugby Football Union, Shoon, Space NK.

K3 is part of the K3 Business Technology Group Plc

FOR FURTHER INFORMATION CONTACT:

Ruth Raistrick
K3 Business Technology Group PLC
Linden House
Linden Road
Colne
Lancs
BB8 9BA

01282 864111

For more details on any the products or services previewed, please contact your account manager or contact K3 at enquiries@k3btg.com