Gio-Goi on fashion fast track with K3 Retail

Gio-Goi now has a more efficient and dynamic way of serving customers in store

Gio-Goi, the multi-award winning British young fashion brand which is sold and distributed in the United Kingdom and Europe, has selected a complete retail solution from K3 Retail, the UK's leading provider of retail solutions based on Microsoft technology to drive its business.

British label Gio-Goi is famously worn by a new generation of Brit Rock stars, including Plan B.  With its rock star pals and library of late-night tales, the brand's cool swagger is as authentic as it gets.

Gio-Goi has just opened its first UK store in Aberdeen, Scotland and chose K3 Retail to manage its EPOS requirements and back office functionality for reporting and store sales with the rest of its business, and multi-channel trading. 

Alan Swain, Finance Director at Gio-Goi, said, "When we evaluated the market for a single systems provider, it became clear that K3 has extensive knowledge and experience in both retail and wholesale, and understands multi-channel retailing.  We wanted to look at one systems provider to manage all our store requirements both retail and wholesale.  K3 educated us and explained what their solution would deliver to our business."

K3 Retail was selected because Gio-Goi needed a technology partner that could help it deliver a fully integrated approach to its business and build quickly.  Swain continued, "When we began talking to K3 we made it clear that we needed a system in place for the store opening in Aberdeen.  We want our store staff to have access to real time stock information, and improved communication between the store and head office and by working with K3 we are confident we will be able to achieve this."

John Little, Sales Director, K3 Retail, said, "Gio-Goi isn't just a retail company, they are a well respected brand and one way to showcase their brand is by having presence on the high street.  This requires systems in place to fully support the business and we are delighted that they have chosen K3 Retail to help them on this exciting journey."

The retailer plans to open a further ten stores in 2011 and will look to K3 to implement a new finance and wholesale system to support this growth. K3 will also work with Gio-Goi to improve its on line business to provide a seamless multi channel experience.

About Gio-Goi
The late 1980s and early 1990s were heady days for the music and club scene. Manchester's Hacienda led the way, with sounds from the likes of the Happy Mondays immortalised by Factory Records; it was into this influential youth culture that Gio-Goi was launched.

Gio-Goi became the label that key figureheads, in both music and the media, actively sought out. While Brit-pop favourites such as Blur and Oasis became supporters of the brand, Gio-Goi became the uniform of choice for dedicated followers of rave culture - the second ‘Summer of Love'.

Gio-Goi is now worn by a new generation of rock celebrities, including Plan B, Deadmau5, Rhianna, and Lily Allen. The brand has also recently collaborated with Chase & Status on their hit video for Blind Faith, as well as working with Tiesto on his latest video. Furthermore with the release of the first Gio-Goi album in collaboration with Toolroom Knights, and  the existing ongoing partnership with Cream, Ibiza the strong music heritage on which the brand was built lives on. It is this combination that continues to produce strong growth for Gio-Goi, being awarded Draper's Fashion Brand of the year, Fastrack 100 and Cool Brand status for two years running.

Live who you are
We are Gio-Goi

About K3 Retail
K3 Retail deliver multi channel solutions that enable retailers to create joined up shopping experiences for their customers whether they choose to buy on-line, direct or in-store.
 
18 years experience delivering award winning solutions, to more than 100 internationally recognised retail brands, has helped our experienced team of retail consultants develop the most complete range of multi channel retail solutions available to Microsoft Dynamics AX or NAV users. As a Microsoft Gold Certified Partner, member of Microsoft's Partner Advisory Council for Retail, invited member of Microsoft's Inner Circle and Presidents Club, we offer a clearly defined roadmap and proven products backed up by Microsoft's $2billion investment in the Dynamics platform.
 
Our ability to translate thought leadership and multi channel experience into innovative and effective retail solutions has benefited customers including: Agent Provocateur, American Golf, Beales Department Stores, Booths Supermarkets, Carpetright, Clinton Cards, Dobbies Garden Centres, Dreams, Gamestation, GameStop, Jigsaw, Kiddicare, Ryman's, Smyths Toys, SpaceNK, and The White Company.
 
www.theretailpeople.com

Laura Grocott
PR Contact
Fieldworks
Tel: 01435 873080
laura@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk