K3 Retail and DAA's ‘The Loop' make shopping even more of a pleasure at Dublin, Cork and Shannon

K3 Retail to deliver the future of airport shopping for Dublin Airport Authority

Didcot, 18th November 2010 - Dublin Airport Authority (DAA) has selected K3 Retail, the UK's leading provider of retail solutions based on Microsoft technology, as part of a six year deal, to replace the existing systems in DAA's three airports at Dublin, Cork and Shannon.

K3 Retail has already successfully delivered Phase one of this IT overhaul across all airports which includes the implementation of new touch screen POS including customer facing screens giving better visibility of promotions and pricing on offer, as well as a fully managed service for Chip & Pin.

Phase two, scheduled for Spring 2011, will see K3 Retail replace DAA's back office system to deliver improved head office, financial and buying and merchandise management.  K3 Retail solutions will also drive DAA's supply chain with new warehouse management systems.  In addition, the new solution will be underpinned by Business Intelligence tools, to enable DAA to drive better decision making across its operations.

With Dublin Airport's new passenger Terminal 2 opening in November, DAA is expanding its retail offer to continue to deliver prices that are up to 40% cheaper than High Street stores and excellent customer service.

Anthony Kenny, Head of Commercial Business Development, at DAA, said "To deliver our new retail vision and support the growth and expansion of our airports we needed to move away from our legacy systems and look for a total management solution that will support all channels of the business.  We went to tender and quickly discovered few vendors were able to offer the ‘one stop shop' solution we required.  K3 were the best fit for us and they are proven as the experts in retail."

Kenny continued, "Queuing times have already been cut as the new system allows scanning of boarding cards and automated Shop & Collect information gathering.  Customers are also more comfortable making credit card transactions with the improved security of Chip & PIN functionality. "

DAA is committed to improving its customers' shopping experiences and delivering superior customer service.  The recent rebrand of the airport shopping areas across all three airports as ‘The Loop', focuses on value, quality and excellent customer service including a price promise to never be beaten by downtown prices.

John Little, Sales & Marketing Director at K3 Retail, said. "DAA is passionate about giving its customers with a shopping experience they won't forget.  We are delighted to be working with them on such an exciting and innovative major initiative.  The response from both customers and users has been really positive and we look forward now to Phase Two."

About DAA
The Dublin Airport Authority (DAA), is an airport management company with more than 3,100 employees and a turnover of €547 million. Headquartered at Dublin Airport, the DAA's principal activities include airport management, operation and development, domestic and international airport retail management, and airport investment. The company's domestic operations include the running of Dublin, Cork and Shannon airports.

Under the 2004 State Airports Act, which came into effect in October 2004, the DAA assumed responsibility for all the assets, liabilities and contracts of the former Aer Rianta. The DAA is currently completing a major capital investment programme at Dublin Airport which has seen the construction of a second passenger terminal, two new boarding gate piers, new aircraft taxi-ways and parking stands, improvements to the road network and a major utilities upgrade.

About K3 Retail
K3 Retail deliver multi channel solutions that enable retailers to create joined up shopping experiences for their customers whether they choose to buy on-line, direct or in-store.
 
18 years experience delivering award winning solutions, to more than 100 internationally recognised retail brands, has helped our experienced team of retail consultants develop the most complete range of multi channel retail solutions available to Microsoft Dynamics AX or NAV users. As a Microsoft Gold Certified Partner, member of Microsoft's Partner Advisory Council for Retail, invited member of Microsoft's Inner Circle and Presidents Club, we offer a clearly defined roadmap and proven products backed up by Microsoft's $2billion investment in the Dynamics platform.
 
Our ability to translate thought leadership and multi channel experience into innovative and effective retail solutions has benefited customers including: Agent Provocateur, American Golf, Beales Department Stores, Booths Supermarkets, Carpetright, Clinton Cards, Dobbies Garden Centres, Dreams, Gamestation, GameStop, Give, Jigsaw, Kiddicare, Ryman's, Smyths Toys, SpaceNK, and The White Company.
 
www.theretailpeople.com
 

Laura Grocott
PR Contact
Fieldworks
Tel: 01435 873080
laura@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk