Ask Electronics selects K3 Retail to facilitate tax free shopping 

Overseas customers view savings at a glance with new automated solution

Ask Electronics, a multi channel electrical retailer, has selected K3 Retail, the UK's leading provider of retail solutions based on Microsoft technology, to provide it with an automated solution that will inform customers visiting the UK about the amount of money that they have saved by purchasing ‘Tax Free' goods.

The solution, implemented in partnership with Premier Tax Free, specialists in tax free shopping, can detect when a credit card is registered outside of the EU and triggers the EPoS to produce a refund form highlighting the amount of VAT the customer has saved allowing the customer to claim their refund at the airport.

Sudhir Patel, Director of ASK Electronics, said, "We felt we needed an automated system in place that would improve the shopping experience for our customers. Previously when tourists purchased goods from the store, the amount saved on tax was handwritten on their receipt by a member of staff after the transaction had been made. With the new system, the EPoS automatically triggers a VAT claim form to be produced highlighting the VAT the customer is entitled to receive when returning to the airport."

Patel continued, "With the Olympic games fast approaching, we anticipate an increase in tourists visiting our stores to purchase electrical goods. It is vital we have systems in place that will cope with increased transactions and inform customers better."

John Little, Sales Director at K3, said, "Ask Electronics is taking a crucial step in preparation of the 2012 Olympic games. The retailers that are going to enjoy increased revenue on the back of the Olympics are those who are already getting their systems in place to make shopping even easier for overseas visitors."

About Ask Electronics

Ask Electronics is a leading multi-channel retailer of consumer electronics in the UK. We provide the latest and best selection in consumer electronics ranged from the top brands.

Ask has been established in the West End of London since 1983 and operate from four stores.

At Ask, we aim to provide the widest selection of consumer electronics widest electronics with unmatched customer service.

www.askdirect.co.uk

About Premier Tax Free

Specialists in Tax Free Shopping, Premier Tax Free provides international shoppers with an easy and fast solution to recover sales tax (Value Added Tax) throughout the world.

With over 24 years experience in Tax Free Shopping, Premier Tax Free work with the world's most prestigious Retailers and Merchants to make the tourists' shopping experience abroad both tax free and hassle free!

Whether your travels take you to Europe, The Americas, The Middle East or Asia Pacific, rest assured that Premier Tax Free will look after you and your tourist tax refund.

Premier Tax Free is one of world's largest Tax Refund companies with tax free shopping operations in over 19 countries. Chosen for our efficient processing of tourist tax refunds and friendly customer service, we are the privileged partner of 75,000 retail outlets across the globe.

Premier Tax Free is part of Fintrax Group Holdings, a company specialising in:

• Credit Card Processing
• Tax Free Shopping
• Dynamic Currency Conversion
• Multi-Currency Cheque Payments
• Payment Software Development
• Data Processing

http://www.premiertaxfree.com/

About K3 Retail

K3 Retail deliver multi channel solutions that enable retailers to create joined up shopping experiences for their customers whether they choose to buy on-line, direct or in-store.

18 years experience delivering award winning solutions, to more than 100 internationally recognised retail brands, has helped our experienced team of retail consultants develop the most complete range of multi channel retail solutions available to Microsoft Dynamics AX or NAV users. As a Microsoft Gold Certified Partner, member of Microsoft's Partner Advisory Council for Retail, invited member of Microsoft's Inner Circle and Presidents Club, we offer a clearly defined roadmap and proven products backed up by Microsoft's $2billion investment in the Dynamics platform.

Our ability to translate thought leadership and multi channel experience into innovative and effective retail solutions has benefited customers including: Agent Provocateur, American Golf, Beales Department Stores, Booths Supermarkets, Carpetright, Clinton Cards, Dobbies Garden Centres, Dreams, Gamestation, GameStop, Give, Jigsaw, Kiddicare, Ryman's, Smyths Toys, SpaceNK, and The White Company.

www.theretailpeople.com

Laura Grocott

PR Contact

Fieldworks

Tel: 01435 873080

laura@fieldworksmarketing.co.uk

http://www.fieldworksmarketing.co.uk/